Pleasant Details Sponsors Hilton Head Island Concours d’ Elegance
The Event will consist of two days on November 5 & 6 starting at 9am. Visit: www.HHIConcours.com for more information.
Pleasant Details will be on hand to showcase 3M Clear Bra Paint Protection film along with the benefits, technology, clarity, install process and why you need it for your vehicle. Pleasant Details is one of the top Paint Protection Installers in the country and perform full car wraps on regular basis. No other shop in South Carolina can match Pleasant Details when it comes to custom and clear bra installation. Come out and meet James, John and David at the event and find out how Pleasant Details is changing the Clear bra Paint Protection industry and how it is installed. Don’t settle for partial dealer kits when you can avoid lines and edges and truely have an invisible product on you car!
Concours d’Elegance, literally translated, means “parade of elegance.” Since its inception, the term referred to a very special type of carriage or automobile show.
In the 1920′s the first Concours d’Elegance was staged as an elegant marketing effort in France. The custom automobile coach builders and fashion couturiers of Paris were making luxury products of important design and wanted a new and different way to reach their markets. In an effort to create a unique way to reach the market, an idea was developed of a grand exhibition combining both automobiles and fashion.
Fashion models dressed in the latest Paris creations would drive new automobiles up to a reviewing stand. The automobiles tended to be luxury cars decked-out with custom coach work. In many cases they were one-of-a-kind. The models would step out of the cars and model their fashions for the crowd. The cars and fashions were judged and awards given. The awards were based on beauty, design and style.
Before World War II, the Concours d’Elegance format was popular and became a premiere social event. The underlying objective was for manufacturers to reach the market for these beautiful high design products. Concours d’Elegance became the most elegant method of selling products. The Concours d’Elegance was meant not only as a car show, but also as a total extravaganza of style.
The Concours d’Elegance theme faded from the European market during WWII. It reemerged in the 1950′s in Pebble Beach.
Look forward to seeing many of our customers at the event and hopefully new ones. Bring the whole family and have a weekend of fun as you view some rare automotive history!
Pleasant Details Staff
875 Walt Miller Rd Mt Pleasant SC 29464 / 843 568 0247 /http://pleasantdetails.com /